Welcome to Lesson 6 in my 8-Part series: “Pinterest Marketing for Beginners”.
Learn how to effectively market, build your brand, and sell your products on the world’s #1 visual search engine!
Lesson 1: Why is Pinterest So Powerful? What You Need to Know.
Lesson 2: Pinterest Essentials – Small Business Marketing for Beginners
Lesson 3: Understanding the Pinterest Interface – Complete Guide for 2021
Lesson 4: How to Create a Winning Pinterest Marketing Strategy in 2021
Lesson 5: 7 Ways to Take Your Pinterest Marketing to the Next Level
Lesson 6: 5 Brands with Amazing Pinterest Marketing Strategies
Lesson 7: Putting it All Together – Your 4-Step Pinterest Marketing Plan
Lesson 8: Wrapping It Up: Pinterest Marketing – 13 Do’s & Dont’s
If you’ve read the previous articles in this series, then congratulations, you now know Pinterest marketing inside and out, and should be ready to start achieving great things!
But if you’re still feeling anxious about diving in, it might help you to see some examples of other brands that have managed to succeed. These companies have largely used the same techniques that I’ve discussed – delivering value to their audience and then linking their pins back to the products and services they sell.
Here are some great examples of top brands and how they’ve worked their magic…
1. Benefit Cosmetics
Benefit Cosmetics is recognized for its outstanding beauty products. On Pinterest, this brand shines with equally aesthic branding and Pins.
As attested to with 2.5 million monthly viewers on their Pinterest Profile, Benefit Cosmetics excels at tying in their branding in everything they Pin, such as product campaigns, inspirational quotes, and beauty tutorials.
In addition to a recognizable range of pink colors, they also add their logo to most of their organic pins. This is great to boost brand recognition, especially when other users repin their pins!
If you want audiences to start knowing your brand when they see it, take a cue from Benefit and consistently use your font, colors, and logo as a part of your Pinterest strategy.
Etsy is pretty much the ‘eBay of crafts’, and allows its users to sell all kinds of things they’ve made (of course, the company takes a small cut). Common products to find on Etsy include handmade jewelry, paintings, ornaments and more.
As you can imagine, this is a perfect example of a creative and ‘visual’ brand that is ideally suited to Pinterest.
And Etsy has made sure to take full advantage of that fit! They have boards focusing on everything from interior design, to pets, to gardening, to cooking. With over 2.5 million followers, their boards are doing very well and they even allow viewers to easily buy the items that they like.
Swarovski has one board, in particular, that does very well on Pinterest, which is its ‘Wedded Bliss’ board. This board has over 1,500,000 followers and growing.
The board works well because it focuses on the emotions involved in getting married (hence, ‘bliss’) and because it provides useful inspiration for those getting married. At the same time, it relates to their products without being an obviously promotional subject.
Mashable is a great example of a blog that is doing well on Pinterest.
With over 1,500,000 followers, the company works by focusing on the most visually appealing aspects of technology: infographics, apps, and products.
5. L.L. Bean
L.L. Bean has more followers than any other brand currently on Pinterest: that’s over 5,300,000!
They showcase all kinds of outdoors activities, again focusing on the lifestyle that surrounds their products. People want to fill their home feeds with imagery that’s aesthetically appealing and that makes them feel good when they look at it – so keep this in mind as you populate your own boards!
As you can see, all these big brands are using Pinterest in precisely the way I’ve outlined: to share content that people will enjoy viewing and that will promote the lifestyle and value proposition of their products.
Good marketing doesn’t have to be ‘on the nose’ – look for ways to get people excited about your brand and to help them feel inspired and to come up with ideas. If you can do those things, then your boards will succeed.
Pin It For Later!
My passion for online marketing dates back to 2006, when I first opened my virtual doors as a one-woman agency, providing small to mid-sized businesses web design and SEO solutions. Fifteen years later, I’ve expanded my service offerings to include social media, email management, WordPress sites, and just about any custom project my clients need.
Aside from the Internet, I enjoy 3d puzzles, roller skating, and spending time with my two spoiled dogs. I’m a perpetual learner and always looking to broaden my skillset. Next up: podcasting!
Let my knowledge work for you. Check out my “Work With Me” pages to start growing your online business now.