PASADENA, CA, Feb 7, 2025 – Bluebeam welcomed Ema Gantcheva to the organization as senior vice president (SVP) of global marketing. In this role, she’ll lead a team of global marketers to achieve growth by aligning sales and marketing with a focus on data-driven decision making.
In her new role, Gantcheva will report to chief growth officer, build & construct division for Nemetschek Group, Amit Sangal. Gantcheva will lead marketing for both Bluebeam and GoCanvas, focusing on broadening brand reach and delivering measurable impact throughout the entire customer journey.
Gantcheva has extensive experience in leading and changing marketing strategies for fast-growing B2B software and SaaS companies. While at GoCanvas, she transformed marketing into a function focused on creating value and generating revenue. She promoted a culture based on data and strengthened marketing’s role as a trusted partner to sales, product, and customer success teams.
“Ema’s proven ability to align marketing with cross-functional teams and business objectives will be instrumental in delivering exceptional value to our customers, driving continued growth and success in the years ahead,” said Amit Sanal, chief growth officer for Nemetschek Group build & construct. “Her track record of transforming marketing into a data-driven and strategic growth engine aligns perfectly with our vision and we look forward to her contributions.”
About Bluebeam
Bluebeam, Inc., founded in 2002 and headquartered in Pasadena, CA, is a software company specializing in PDF solutions for creating, editing, marking up, and collaborating on documents. Since 2002, Bluebeam has made desktop, mobile and cloud-based solutions for paperless workflows that improve project communication across the entire project lifecycle. Trusted by over 3 million users in more than 160 countries, Bluebeam’s solutions enable professionals to make their mark, adapt to change, and deliver projects effectively. As of 2014, the company’s software had more than 1.6 million users.
Source: Bluebeam
