{"id":2635,"date":"2025-01-30T00:25:00","date_gmt":"2025-01-30T08:25:00","guid":{"rendered":"https:\/\/superwomansolutions.com\/engtechnica\/?p=2635"},"modified":"2025-01-29T23:52:54","modified_gmt":"2025-01-30T07:52:54","slug":"outsight-hesai-and-embotech-collaborate-for-bmws-avm-system","status":"publish","type":"post","link":"https:\/\/superwomansolutions.com\/engtechnica\/outsight-hesai-and-embotech-collaborate-for-bmws-avm-system\/","title":{"rendered":"Outsight, Hesai, and Embotech Collaborate for BMW\u2019s AVM System"},"content":{"rendered":"\n

STUTTGART, Germany, Jan 30, 2025 – Hesai Technology, Outsight, and Embotech AG has announced a collaboration to deliver cutting-edge lidar technology and perception software for Embotech\u2019s AVM technology deployed in BMW facilities and known internally at BMW as Automated Driving In-Plant (AFW). The collaboration brings together industry leaders in autonomous driving solutions and sensing technology.<\/p>\n\n\n\n

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Hesai lidar at a BMW facility equipped with the Automated Driving In-Plant solution. \u00a9BMW\u00a0AG<\/em><\/figcaption><\/figure>\n\n\n\n

Embotech is the system provider for BMW\u2019s recently announced Automated Driving In-Plant series operation and global rollout. For the AVM solution, Outsight plays a key role with its advanced lidar software platform that tracks the ego-vehicle and the surrounding obstacles within BMW\u2019s production facilities, while Hesai supplies its industry-leading lidar sensors, renowned for their accuracy and reliability, which act as the \u201ceyes\u201d of the AVM system.<\/p>\n\n\n\n

Embotech, Outsight and Hesai have successfully collaborated for several years, jointly advancing lidar and perception solutions for autonomous driving. The companies are global leaders in their respective fields, driving innovation in lidar as well as perception technology. This latest strategic collaboration builds upon a strong foundation, enabling the companies to provide best-in-class technology for AVM, which is safety rated, fulfilling the highest performance and availability requirements.<\/p>\n\n\n\n

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A BMW vehicle operating autonomously in a production facility. \u00a9BMW\u00a0AG<\/em><\/figcaption><\/figure>\n\n\n\n

\u201cHesai is proud to partner with Embotech and Outsight to deliver cutting-edge lidar technology for BMW\u2019s AVM system,\u201d says Dr. David Li, CEO and co-founder of Hesai Technology. \u201cThis state-of-the-art technology demonstrates the high level of precision and safety offered by our lidar and Outsight\u2019s perception software for Embotech\u2019s autonomous driving solutions. We look forward to continuing our collaboration and bringing this technology to more factories around the world.\u201d<\/p>\n\n\n\n

\u201cThe combination of Outsight\u2019s sophisticated lidar software platform and Hesai\u2019s reliable lidar sensors perfectly complements Embotech\u2019s autonomous driving expertise,\u201d says Dr. Alexander Domahidi, CTO and founder of Embotech. \u201cThis collaboration ensures the highest standards of safety and efficiency in BMW\u2019s automated vehicle operations.\u201d<\/p>\n\n\n\n

According to Raul Bravo, president and co-founder at Outsight, \u201cOur collaboration with Embotech, Hesai, and BMW highlights the increasing maturity of LiDAR technology, particularly the software underpinning it. Its application to real-world factory conditions demonstrates its ability to enhance industrial safety and efficiency, while underlining the importance of a comprehensive framework to realise the potential of autonomous driving.\u201d<\/p>\n\n\n\n

The integrated system is managing the movement of new vehicles through production and logistics steps at three BMW plants. This launch is the first stage of a broader rollout to several facilities in Europe and North America.<\/p>\n\n\n\n

This partnership marks a major advancement in industrial automation. It integrates Embotech\u2019s trusted autonomous driving expertise with Outsight and Hesai\u2019s leading perception technology.<\/p>\n\n\n\n

About Hesai Technology<\/strong> <\/p>\n\n\n\n

Founded in 2014 and headquartered in Shanghai, China, Hesai Technology is a global leader in three-dimensional light detection and ranging (LiDAR) solutions. The company develops, manufactures, and sells LiDAR products that serve a broad spectrum of applications, including Advanced Driver Assistance Systems (ADAS) for passenger and commercial vehicles, autonomous driving vehicles, and various robotic applications such as last-mile delivery robots and automated guided vehicles (AGVs). The company supplies ADAS lidar to 6 of the top 10 global OEMs by revenue and is ranked No. 1 in the ADAS lidar market globally, with a 26% market share. As of 2023, Hesai employs over 1,100 people and has established offices in Shanghai, Palo Alto, and Stuttgart, with customers spanning over 40 countries. In 2023, the company reported revenues of approximately $250 million. Hesai integrates its in-house manufacturing process with LiDAR research and development, enabling rapid product iteration and ensuring performance, quality, and affordability.<\/p>\n\n\n\n

Source: Hesai Technology<\/p>\n","protected":false},"excerpt":{"rendered":"

BMW is taking automation to the next level with lidar-powered AVM technology in its factories. Here\u2019s how it works.<\/p>\n","protected":false},"author":6,"featured_media":2637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,16],"tags":[117,610,99,686,688,685,608,39,689,687,690,691],"class_list":["post-2635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive-technology","category-news","tag-adas","tag-aiinmanufacturing","tag-autonomousdriving","tag-bmw","tag-embotech","tag-hesai","tag-industrialautomation","tag-innovation","tag-lidartech","tag-outsight","tag-smartfactories","tag-techcollaboration"],"_links":{"self":[{"href":"https:\/\/superwomansolutions.com\/engtechnica\/wp-json\/wp\/v2\/posts\/2635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/superwomansolutions.com\/engtechnica\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/superwomansolutions.com\/engtechnica\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/superwomansolutions.com\/engtechnica\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/superwomansolutions.com\/engtechnica\/wp-json\/wp\/v2\/comments?post=2635"}],"version-history":[{"count":5,"href":"https:\/\/superwomansolutions.com\/engtechnica\/wp-json\/wp\/v2\/posts\/2635\/revisions"}],"predecessor-version":[{"id":2643,"href":"https:\/\/superwomansolutions.com\/engtechnica\/wp-json\/wp\/v2\/posts\/2635\/revisions\/2643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/superwomansolutions.com\/engtechnica\/wp-json\/wp\/v2\/media\/2637"}],"wp:attachment":[{"href":"https:\/\/superwomansolutions.com\/engtechnica\/wp-json\/wp\/v2\/media?parent=2635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/superwomansolutions.com\/engtechnica\/wp-json\/wp\/v2\/categories?post=2635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/superwomansolutions.com\/engtechnica\/wp-json\/wp\/v2\/tags?post=2635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}