Welcome to Lesson 8 in my 8-Part series: “Pinterest Marketing for Beginners”.
Learn how to effectively market, build your brand, and sell your products on the world’s #1 visual search engine!
Lesson 1: Why is Pinterest So Powerful? What You Need to Know.
Lesson 2: Pinterest Essentials – Small Business Marketing for Beginners
Lesson 3: Understanding the Pinterest Interface – Complete Guide for 2021
Lesson 4: How to Create a Winning Pinterest Marketing Strategy in 2021
Lesson 5: 7 Ways to Take Your Pinterest Marketing to the Next Level
Lesson 6: 5 Brands with Amazing Pinterest Marketing Strategies
Lesson 7: Putting it All Together – Your 4-Step Pinterest Marketing Plan
Lesson 8: Wrapping It Up: Pinterest Marketing – 13 Do’s & Dont’s
If you’ve been following my 8-part series, you now have everything you need to know to start succeeding on Pinterest!
However, the most important learning will occur ‘on the job’ as you go through the act of posting content and using Pinterest. When you first sign up, it might seem like a complicated platform to begin with, but you’ll quickly find your footing. At that point, it can be a lot of fun!
As some final advice, consider the following ‘dos and don’ts’ to guide you through your Pinterest journey…
1. DO Make sure that all your content is offering real value for your followers.
2. DO Add useful descriptions to anything you upload.
3. DO Pick the right tags!
4. DON’T Just try to sell products!
5. DO Set up useful ‘automated’ systems to save you time.
6. DON’T Rely on these though, or you’ll end up with a lot of random content.
7. DO Think about how articles you write for your blog post will work on Pinterest.
8. DON’T Post irregularly and leave your account looking barren.
9. DON’T Just rely on repining – add your own unique content!
10. DO Upgrade to a business account.
11. DO Verify your website so that you can see analytics.
12. DO Include social sharing buttons on your content.
13. DON’T Think that Pinterest is less important than other social media sites!
And while we’re at it, let’s consider some cool ideas for things you can do with Pinterest, which will hopefully leave you with a bit of inspiration before you get started.
Designing Your Website or Logo
A great way to understand Pinterest is to try using it yourself – not as a marketer.
When designing your website or logo, you can use a Pinterest board to collect images that you like the looks of and that you think will inspire the artistic direction that you plan to implement.
You’ll find this really helps to bring everything together into a cohesive design at the end. This initial groundwork will prove useful when you’re trying to appeal to other users with your own content.
If you have a fitness blog, then using it to share bodyweight exercises is a great idea.
This allows you to provide genuinely useful tips through just a single image, short video clip, or Idea Pin.
Some people love staring at pictures of beautiful holiday locations, other people love looking at stunning cars.
Sometimes creating a board that’s all about making us salivate is a perfect way to get fans – and as you’re building up the desire factor, it will be great when it comes to selling!
People love life hacks and Pinterest is one of the big reasons for this! Try posting tips that you can convey in a single image, short video clip, or Idea Pin.
Life hacks can be applied to pretty much any niche whether it’s ‘gardening’ life hacks or ‘organizing’ life hacks!
Motivational memes are popular online and can apply to a range of different topics.
Why not create a board that focuses on motivational images and text relating to your niche or industry?
Those are just a few ideas, but the possibilities are endless, so dive in and start experimenting. Good luck and happy pinning! 🎉
Pin It For Later!
Explore More Lessons…
If you’re a marketer and you’re not on Pinterest, then you’re missing out on one of the biggest and most powerful platforms out there.
What features make Pinterest a good choice for your business? How do you go about using it to promote your website or company?
When you first log onto Pinterest, you’ll notice the site looks very different compared to Twitter or Facebook, and the navigation might not seem intuitive. How do you find your way around?
Let’s start with the basics. What marketing strategies are successful? How can you use these strategies to increase your Pinterest engagement?
Step up your game with 7 advanced strategies you need to implement to grow your audience on Pinterest.
If you’re still feeling anxious about diving into Pinterest, it might help you to see some great examples of how top brands have worked their magic.
Here’s a simple 4-step marketing blueprint that you can follow, one step at a time, to build your following and to gain mass influence.
My passion for online marketing dates back to 2006, when I first opened my virtual doors as a one-woman agency, providing small to mid-sized businesses web design and SEO solutions. Fifteen years later, I’ve expanded my service offerings to include social media, email management, WordPress sites, and just about any custom project my clients need.
Aside from the Internet, I enjoy 3d puzzles, roller skating, and spending time with my two spoiled dogs. I’m a perpetual learner and always looking to broaden my skillset.
Let my knowledge work for you. Check out my “Work With Me” pages to start growing your online business now.